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Service Marketing Lovelock Chapter 11 Ppt
Product Elements (Chapter 3) Place And Time (Chapter 4) Price And Other User Outlays (Chapter 5) Promotion And Education (Chapter 6) Process (Chapter 8) Physical Environment (Chapter 10) People (Chapter 11) Productivity And Quality (Chapter 14) Fig 1.9 Working In Unison: The 8Ps Of Serv 2th, 2024
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Chapter 4 Developing Service Products: Core And Supplementary Elements 82 Planning And Creating Service Products 83 The Flower Of Service 86 Branding Service Products And Experiences 95 New Service Development 100 Chapter 5 Distributing Services Through Physical And Elect 1th, 2024
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